5 Crowdsourcing

The article examines the impact of crowdfunding on journalism. It concludes that on one hand, the traditional journalistic role of a storyteller has remained but on the other hand, it has changed in a way that people no longer share merely the actual story, but also the story of participating in a story process.


The article examines a co-creation process in an established consumer magazine. Co-creation is examined as a method for open journalism. The article concerns questions such as: how do crowdsourcing and co-creation affect readers’ relationship to publication? How do traditional journalistic practices change in an established lifestyle magazine, when open journalistic practices, like crowdsourcing, are deployed?


The article examines how crowdsourcing works as a knowledge search method in investigative journalism. It shows how crowdsourcing creates ruptures to traditional journalistic norms, practices and ideals.


The article is motivated by a question: What drives the crowd in crowdsourced journalism? An ideal about a better society. The article suggest that the crowd contributes voluntarily to journalism because they want to mitigate power and knowledge asymmetries. They also want to deliberate with their peers, and learn from them.


  • Aitamurto,Tanja (2015) The role of crowdfunding as a business model in journalism: A five-layered model of value creation. In Crowdfunding the Future: Media Industries, Ethics and Digital Society. Eds. Bertha Chin, Lucy Bennett, and Bethan Jones. pp. 189-205. Peter Lange, New York.

This book chapter article provides a framework for analyzing crowdfunding as a business model in journalism. The framework helps us examine the value crowdfunding produces to professional journalism.


An article from the Wired magazine, where the author gives examples of crowdsourcing in different areas of business such as photography, video production, and different fields of technology.


A research report that looks into how crowdsourcing can be useful in long-term journalistic investigations. “It illustrates the method by introducing three case studies from the UK and Finland.”

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